Peformance marketing
Performance marketing is an online strategy focused on achieving measurable goals, such as sales, leads, or clicks.
Why Choose Performance Marketing?
- Cost-effective: Pay only for results.
- Accountability: Transparent budget and ROI tracking.
- Measurable Results: Real-time performance tracking for continuous optimization.
Four Main Types of Performance Marketing
Social Media Advertising
Platforms: Facebook, Instagram, LinkedIn
Pay for: Clicks, engagement, conversions
Search Engine Advertising
Platforms: Google Ads
Pay for: Clicks, actions
influencer Marketing
Work with influencers
Pay based on: Conversions, sales
Native Ads / Sponsored Content
Seamlessly integrated ads
Pay based on: Clicks, views, conversions
Frequently Asked Question
Performance marketing is a results-driven approach where advertisers pay only when specific actions are completed, such as clicks, leads, or sales. It uses data to optimize campaigns for the best ROI.
Performance marketing is ideal for businesses of all sizes looking to increase their online presence, drive measurable results, and optimize ad spend. It's especially effective for e-commerce, B2B, and service-based businesses.
Success in performance marketing is measured through key metrics like click-through rates (CTR), cost-per-acquisition (CPA), return on ad spend (ROAS), and overall conversion rates, ensuring every campaign meets set objectives.
