Server Site Tracking
Server-side tracking collects and processes data on the web server, improving accuracy, privacy, and performance.
Server-side tracking offers reliable and secure data collection, enhancing marketing and analytics capabilities while ensuring privacy and performance.
Benefits
Data Accuracy: Reduces data loss from ad blockers and browser restrictions.,br/>
Data Protection Compliance: Greater control over data collection and storage.
Performance: Reduces client-side load, enhancing site speed.
Data Control: More control over data processing.
Considerations
Complex Setup: Requires technical expertise and infrastructure.
Ongoing Maintenance: Regular updates for accuracy and compliance.
Cost: More expensive than client-side tracking.
Key Implementation Steps
Set Up Infrastructure: Choose a cloud provider for server-side containers.
Configure Tag Manager: Use tools like Google Tag Manager for server-side tags.
Modify Scripts: Update client-side scripts to send data to the server.
Process Data: Clean, validate, and enrich data on the server.
Data Transfer: Integrate with analytics and marketing platforms.
